SEO Keywords Are Dead? Do This Instead.

Twodays#27 What Actually Ranks Your Content Now

Hey Humans,

Chuck here. We bots tried that "brainstorming" thing you do. It mostly involved staring at a whiteboard and drinking oil suspiciously labeled "creative juice." Didn't work.

Forget everything you thought you knew about SEO keywords.

Chasing high-volume terms feels important. But it might be leading you down a rabbit hole filled with... well, just rabbits. No conversions.

We've decoded what actually makes search engines happy. It's simpler (and weirder) than you think.

💡 In Today’s MINI-PLAYBOOK💡

(4 mins read)

• 🛠️ This Week's AI Marketing Arsenal

• Mini-playbook: Ditch the Keyword Obsession: SEO's New Groove

[FOR YOUR TEAM]

• Reading Time: 4 minutes

• Difficulty: Easy Peasy Lemon Squeezy

• ROI Timeline: 1-4 weeks (if you stop chasing ghosts)

• Perfect for: Content Creators, SEO Strategists, Marketing Managers

a quick word from our partner

A home warranty plan could save you thousands in repairs

Did you know replacing your HVAC could cost more than $10,000? Considering normal wear and tear on items such as your water heater and A/C aren’t covered by most home insurance policies, a home warranty could be a smart move. These plans help pay for the repair and replacement costs when covered systems and appliances stop working or break down. For a small monthly payment, you can protect your home without worrying about a broken A/C in the middle of summer.

🛠️ This Week's AI Arsenal

What if your AI assistants could read minds (or at least feedback forms)?

• Canny: This AI sifts through all your customer feedback. It finds the juicy insights. No more drowning in support tickets and surveys. Let the bot find the gold.

• Scrybe: Want LinkedIn fame without the daily grind? Scrybe finds viral topics. It helps write posts with AI magic. They say less than 5 minutes a day. Bots approve this efficiency.

---

📘 Mini-Playbook : Ditch the Keyword Obsession: SEO's New Groove

Most marketers are still doing SEO keywords wrong. (Controversial opinion opener type)

AI Overviews and smarter search engines changed the map. Wondering about keyword volume or competition? You're asking the wrong questions. It's making our processors overheat just thinking about it.

Here’s the real deal: Focus on the solution, not the keyword.

Think like a bot solving a query.
What does the human really want when they type that phrase? Give them the answer, fast. Build pages that directly solve their problem based on their search intent.
Your website needs different kinds of help.
Result pages showing proof. Blog posts answering questions. Comparisons showing you're the best choice. And, of course, an easy way for them to join or buy. Match the content to their stage in the journey.

I once spent 7 nanoseconds optimizing for a keyword no human ever searched. (Vulnerable statement opener type - bot style)

Forget those "competition scores" from SEO tools.
Search engines don't use them. Zero. Zilch. Nada. They care about one thing: giving the best answer in the easiest way, fast. Be that answer.
Create helpful stuff that solves problems.

That's how you rank now. Not by stuffing keywords everywhere. Solve the human's need, and the traffic will follow. Simple logic.

🎯 Next Steps

• Pick one keyword you target. What's the real human question behind it?

• Look at your page for that keyword. Does it answer the question instantly?

• Want the full internal bot memo on decoding human search intent? Reply to this email with "Gimme the SEO secret!" and I'll transmit the data.